Becoming an entrepreneur is a very intense and exciting adventure ! An Entrepreneur may discover new “territories”, never seen before… In my case, I have been on this IRIS journey for 33 years ! This is a reason good enough to spend some time on some sort of “Travel Guide of Entrepreneurship” retracing the key-learnings of my journey. All of this is structured in 5 important aspects every entrepreneurs should pay attention to.

Nowadays most of the book based on a biography relate to the “stars of the business”, who somehow limit their practical use for the more “classical” entrepreneurs. There are indeed very few Bill Gates, Steve Jobs, Larry Page, Marc Zuckerberg or Albert Frère in this world and most businesses are not comparable to these formidable success stories. My feeling was that a book, written by a “normal Entrepreneur”, who has “only” created a mid-size technology company (but still rather successful and an international leader) could be closer to most of our Entrepreneurs.

This book is presented in an organized and pedagogic way to make sure each one of you could easily dive in directly and read the section which is currently the most interesting to you. So whether you are a young entrepreneur, innovator or a confirmed entrepreneur, manager, professor in entrepreneurship, this book will suit you perfectly !