The IRIS Book

More than 1000 IRIS Book sold! Check our Press Release –  Press Release – UK – FINAL1
Check out the readers comments on Linked In Article on Linked In

After a few years of preparation, Pierre De Muelenaere founded the belgian company IRIS in 1987, to commercialize the results of his PhD.

Since then, and for 33 years in a row, Pierre was leading IRIS through all development steps, from a university spin-off to a listed company and finally for its integration into Canon.

The IRIS Book (1982-2015) (see the cover and back pages) captures that unique experience and is designed as a Road Book that illustrates and reflects on the key concepts of Entrepreneurship.

The IRIS Book 1982-2015  is intended to share real-life experience with young or confirmed entrepreneurs, managers willing to grow internationally, professors in innovation, marketing, governance, etc.

“A very innovative management tool” Benoit Bolle, Operations Manager, HMS

It is organized around topics, such as, Strategy & Management, Technology & Innovation, Partnership & Culture, Crisis & Disruption and Fun & People.

Each topic is divided in different sections that relate to a specific question or subject. The reader can select a section of interest from the Table of orientation and access it directly to learn more about the IRIS story and the more general Lessons Learned on that subject.


Easy to access Table of Orientation

“The IRIS Book is an excellent guide for the journey of the young entrepreneur and a  ‘must read’ for them” Sophie Neu, Managing Director Yncubator


Typical page of the IRIS Book

Its original format that allows an easy selection of the subject matter and proposes many pictures and cartoons should make it accessible to a wide audience, especially to the new generation.


Lessons Learned Page

The IRIS Book covers the 9 phases of development of the IRIS company, from a university spin-off to a listed company and finally to its integration into Canon.


The 9 phases of the IRIS project.

“IRIS Can inspire our new generation of entrepreneurs. It shows that the once famous, Belgian entrepreneurship spirit is still alive” Christian Boon Falleur (ex-director Ackermans & van Haaren)

The Preface is written by Eric Domb (Founder of Pairi Daiza) and the Baron Luc Bertrand (Chairman of Ackermans & van Haaren), who have both been key actors in the IRIS development.

To summarize some of the key elements of the IRIS Book:

  • The IRIS Book is written in English for a more international distribution.
  • It is designed to share experience with the new generation.
  • The format of the book is 17 cm x 24 cm
  • It contains 474 full-color pages and 642 pictures or cartoons
  • It has benefited from 63 contributors from Europe, USA and Japan who have directly been involved in this project (design, pictures, cartoon, review, proofreading, etc.)
  • There are 162 Lessons Learned proposed and 19 statements from key personalities
  • The IRIS Book project is supported by 16 partners
  • The price of the IRIS Book is €45 (including VAT)
  • It is available on international basis from various channels (see Where to Buy)
  • It has generated many positive press reviews (see In the News)
  • It is the basis of a cycle of conferences in Belgium and abroad (see Conferences)

“A recommended reading to all founders of start-ups” Olivier Bonaventure, Professeur UCLouvain

Download the quick user guide to learn more about the organization of the IRIS Book: IRIS Book Quick User’s Guide

Watch the IRIS Book gallery to get a better feeling on the content and look and feel of the book.

%d bloggers like this: